--- title: hc1 Appoints SVP of Sales & Marketing description: hc1 Appoints SVP of Sales & Marketing image: https://info.hc1.com/hubfs/Imported_Blog_Media/MikeAlessandroHeadshot-1-of-1-1.jpg --- [![logo_fullcolor.png](https://info.hc1.com/hs-fs/hubfs/Brand%20Elements/logo_fullcolor.png?width=300&name=logo_fullcolor.png "logo_fullcolor.png")](https://www.hc1.com) - [Platform](https://www.hc1.com/platform/) - [HITRUST Certification](https://www.hc1.com/platform/hitrust/) - [Customers](https://www.hc1.com/who-we-serve) - [Diagnostic Laboratories](https://www.hc1.com/who-we-serve/laboratories/) - [Health Systems and IDNs](https://www.hc1.com/who-we-serve/health-systems/) - [Lab Stewardship Committees](https://www.hc1.com/lab-stewardship-committee/) - [hc1 Insights for Pharma](https://www.hc1.com/customers/pharma-insights/) - [Solutions](https://www.hc1.com/solutions/) - [Laboratories](https://www.hc1.com/solutions/laboratories/) - [Post-Acute Care](https://www.hc1.com/solutions/post-acute-care/) - [Health Systems](https://www.hc1.com/solutions/health-systems/) - [Resources](https://www.hc1.com/resources/) - [Resources](https://www.hc1.com/resources/) - [Events](https://www.hc1.com/events/) - [Blog](http://blog.hc1.com/) - [Company](https://www.hc1.com/company/our-story/) - [Our Story](https://www.hc1.com/company/our-story/) - [Leadership](https://www.hc1.com/company/leadership/) - [Careers](https://www.hc1.com/company/careers/) - [Partners](https://www.hc1.com/company/partners/) - [News and Press](https://www.hc1.com/company/news-and-press/) - [Contact](https://www.hc1.com/contact-us/) [Leadership](https://info.hc1.com/topic/leadership) # [hc1 Appoints SVP of Sales & Marketing](https://info.hc1.com/hc1-appoints-svp-of-sales-marketing) By [Brad Beutler](https://info.hc1.com/author/bbeutler)   |  18, August 2015 [READ NOW](https://info.hc1.com/hc1-appoints-svp-of-sales-marketing) [Read Post](https://info.hc1.com/hc1-appoints-svp-of-sales-marketing#article) [Brad Beutler](https://info.hc1.com/author/bbeutler)  Tags: [Leadership](https://info.hc1.com/topic/leadership) Today, hc1 announced the appointment of Mike Alessandro as Senior Vice President of Sales and Marketing. Alessandro joins hc1 after a tenure at WebEquity, where he was the Executive Vice President. Before that, he spent 14 years at IBM leading business analytics sales for the Western United States. ![MikeAlessandroHeadshot (1 of 1)](https://info.hc1.com/hs-fs/hubfs/Imported_Blog_Media/MikeAlessandroHeadshot-1-of-1-1.jpg?width=256&height=294&name=MikeAlessandroHeadshot-1-of-1-1.jpg) "Healthcare is a complex industry and Mike has experience growing sales in similar environments," said Brad Bostic, chairman and CEO of hc1.com in a [press release](http://www.marketwired.com/press-release/technology-sales-veteran-mike-alessandro-appointed-svp-sales-and-marketing-at-hc1com-2048600.htm) this morning. "He also understands what it takes to scale a sales organization. This experience will be very helpful to hc1.com as we continue our rapid growth." Alessandro's appointment comes on the heels of Jeff Lautenbach, former Chief Revenue Officer of hc1, resuming his position on hc1's board of advisors. "Jeff Lautenbach began his involvement with hc1.com as an advisor, and graciously agreed to develop and lead our sales and marketing functions on an interim basis," said Bostic. "We have found a capable successor in Mike, and we welcome Jeff back to our board of advisors." Welcome aboard Mike! **Read the full press release** [**here**](http://www.marketwired.com/press-release/technology-sales-veteran-mike-alessandro-appointed-svp-sales-and-marketing-at-hc1com-2048600.htm). ### Subscribe To Our Blog Thanks for submission!! - Recent - Popular [New Report Forecasts Healthcare CRM Market at $17.4 Billion By 2025](http://blog.hc1.com/new-report-forecasts-healthcare-crm-market-17-4-billion-2025) posted at Jan 6, 2017 ![shutterstock_179549741.jpg](https://info.hc1.com/hubfs/hc1%20Stock%20Photography/shutterstock_179549741.jpg) [How To Optimize Patient Engagement & Value](http://blog.hc1.com/optimize-patient-engagement-value) posted at Jan 4, 2017 ![How To Optimize Patient Engagement & Value](https://info.hc1.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-10-19-at-11_22_32-AM-1.png) [Looking Ahead: Value-Based Care in 2017 and Beyond](http://blog.hc1.com/looking-ahead-value-based-care-2017-beyond) posted at Dec 27, 2016 ![Looking Ahead: Value-Based Care in 2017 and Beyond](https://info.hc1.com/hubfs/Imported_Blog_Media/Img_CC2b-1.png) - 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