The healthcare industry is in a state of flux: reimbursement rates are dropping and regulations are changing almost overnight. Labs are now being tasked with doing more with less - all while delivering on the promise of amazing customer service.
This uncertainty has led to several innovative laboratories implementing healthcare-specific Customer Relationship Management (CRM) solutions to increase client retention and generate new profitable clients. While generic CRM solutions are blanketed across countless industries and verticals, healthcare-specific CRM solutions are custom built to handle the complexities of the healthcare industry, such as:
- Many-to-many relationships between patients, laboratories, providers, and health systems
- HIPAA-compliant patient data and PHI, housed in a secure cloud-based solution
- The integration of healthcare data spread across multiple sources into one holistic platform
Incyte Diagnostics, a leading lab out of Spokane, WA, will discuss their ongoing success with healthcare-specific CRM that has enabled them to:
- Exceed their sales growth goals by 107%
- Retain 99.5% of their existing client base
- Gain an additional 32 productive field days for their sales team
Attendees will also learn:
- What CRM solutions are and how healthcare-specific CRM can support lab teams across the entire outreach journey.
- Best practices on how to identify the right healthcare CRM for your lab and how to avoid common implementation mistakes.
- How Incyte’s journey with healthcare-specific CRM enabled them to grow profitable, increase client retention, and optimize field sales rep productivity.
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