--- title: Deliver Better Patient Care Through Personalized Engagement description: Deliver Better Patient Care Through Personalized Engagement image: https://info.hc1.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-12-02-at-8_35_55-AM-1.png --- [![logo_fullcolor.png](https://info.hc1.com/hs-fs/hubfs/Brand%20Elements/logo_fullcolor.png?width=300&name=logo_fullcolor.png "logo_fullcolor.png")](https://www.hc1.com) - [Platform](https://www.hc1.com/platform/) - [HITRUST Certification](https://www.hc1.com/platform/hitrust/) - [Customers](https://www.hc1.com/who-we-serve) - [Diagnostic Laboratories](https://www.hc1.com/who-we-serve/laboratories/) - [Health Systems and IDNs](https://www.hc1.com/who-we-serve/health-systems/) - [Lab Stewardship Committees](https://www.hc1.com/lab-stewardship-committee/) - [hc1 Insights for Pharma](https://www.hc1.com/customers/pharma-insights/) - [Solutions](https://www.hc1.com/solutions/) - [Laboratories](https://www.hc1.com/solutions/laboratories/) - [Post-Acute Care](https://www.hc1.com/solutions/post-acute-care/) - [Health Systems](https://www.hc1.com/solutions/health-systems/) - [Resources](https://www.hc1.com/resources/) - [Resources](https://www.hc1.com/resources/) - [Events](https://www.hc1.com/events/) - [Blog](http://blog.hc1.com/) - [Company](https://www.hc1.com/company/our-story/) - [Our Story](https://www.hc1.com/company/our-story/) - [Leadership](https://www.hc1.com/company/leadership/) - [Careers](https://www.hc1.com/company/careers/) - [Partners](https://www.hc1.com/company/partners/) - [News and Press](https://www.hc1.com/company/news-and-press/) - [Contact](https://www.hc1.com/contact-us/) [hc1.com](https://info.hc1.com/topic/hc1-com) [hc1.com Lab Education](https://info.hc1.com/topic/hc1com-lab-education) # [Deliver Better Patient Care Through Personalized Engagement](https://info.hc1.com/optimizing-patient-journey) By [Brad Beutler](https://info.hc1.com/author/bbeutler)   |  2, December 2014 [READ NOW](https://info.hc1.com/optimizing-patient-journey) [Read Post](https://info.hc1.com/optimizing-patient-journey#article) [Brad Beutler](https://info.hc1.com/author/bbeutler)  Tags: [hc1.com](https://info.hc1.com/topic/hc1-com) [hc1.com Lab Education](https://info.hc1.com/topic/hc1com-lab-education) **Patient Engagement**. The newest medical buzzword is everywhere, from newly created 'Patient Experience Officer' positions to 'The Office of Patient Engagement' departments in health systems. Beyond patient portals and patient access to records, do hospitals - and, more specifically, doctors - even really know how to engage their patients? A [recent study](http://www.televox.com/downloads/fragile-nation-in-poor-health-flip/) by TeleVox and Kelton Research shows how Americans really view healthcare today: [![Screen Shot 2014-12-02 at 8.35.55 AM](https://info.hc1.com/hs-fs/hubfs/Imported_Blog_Media/Screen-Shot-2014-12-02-at-8_35_55-AM-1.png?width=115&height=173&name=Screen-Shot-2014-12-02-at-8_35_55-AM-1.png)](https://info.hc1.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-12-02-at-8_35_55-AM-1.png) - 83% of Americans don’t follow treatment plans given by their doctors exactly as prescribed - 42% of Americans feel they would be more likely to follow their prescribed treatment plans if they received encouragement and coaching from their doctors between visits - 55% of providers say they don’t communicate with patients between visits - And, most shocking of all, 50% of healthcare professionals believe their job begins and ends during regular office visits At hc1.com, we believe that patient engagement means more than just giving patients access to their medical records and test results. Our mission is to make sure a patient feels like a person throughout their healthcare journey - not just another number. Documenting patient touch points in the Healthcare Relationship Cloud® makes it possible for this solution of engagement to truly optimize the healthcare experience. [![TV_ Patient Engagement](https://info.hc1.com/hs-fs/hubfs/Imported_Blog_Media/TV_-Patient-Engagement-1.png?width=466&height=276&name=TV_-Patient-Engagement-1.png)](https://info.hc1.com/hubfs/Imported_Blog_Media/TV_-Patient-Engagement-1.png) It is the small touches that raise patient satisfaction. An extra long wait time at a doctor's office means a personalized email from the doctor and a small token or gift card. An unexpected equipment failure at the radiation specialist means escalated appointment times. These are just a few of the ways hc1.com is transforming the healthcare experience, one satisfied patient at a time. 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